Emile Kinuma, New TransUnion Rwanda CEO

Global information and insights company TransUnion has announced Emile Kinuma as its new Rwanda CEO. His appointment comes as the company looks to leverage its global capabilities and provide increased support for SMEs in one of its key growth markets.

Kinuma is the former CEO of digital payments fintech Mobicash, and brings with him strong experience in digital payments, SMEs, the public sector and technology. He will be responsible for growing TransUnion Rwanda’s range of information solutions, which help businesses make more informed decisions and consumers manage their personal information and access financial products and services.

TransUnion’s Senior Director for Africa, Chad Reimers, said the Rwanda market was ‘a critical part’ of TransUnion Africa’s portfolio growth strategy, and that he was confident that the business would continue to grow and reach its potential under Kinuma’s leadership.

“Emile brings an extensive understanding of the Rwandan marketplace, and a strong ability to help leverage TransUnion’s global data, analytics and technology capabilities to help businesses and consumers transact with confidence,” said Reimers.

Kinuma, who took up his new role on 1 July 2020, has deep knowledge of the Rwandan financial sector, having aggressively grown Mobicash’s presence, as well as partnering with government on several initiatives. He previously gained experience in the telecoms, finance, media and entertainment, and airline industries, both in Rwanda and internationally.

“I’m excited to be part of TransUnion, and I look forward to deepening our relationships with clients, consumers and wider stakeholders. I want to engage the financial and digital lending communities to deliver great experiences and help create more economic opportunities,” said Kinuma.

One of Kinuma’s priorities will be to continue the growth of TransUnion’s Menyesha (Inform Me) solution, which allows consumers access to their credit information via SMS (2272).

“Menyesha plays an important role in enabling consumers to be more informed about their financial standing, and helps encourage the behaviours needed to maintain a healthy credit status. It empowers ordinary Rwandans to achieve their personal objectives, whether it’s purchasing a house or accessing a loan to further their studies,” said Reimers.


Umusozi Jali